— Director, Sherlock“Senna Studio are very forward thinking and understand business as much as design…”
“Working on a business that was rare in the market was a lot of fun with them.”
Sherlock
Brand strategy · Visual identity · Print + shopfront
A brand identity for a fixed-fee estate agency in Portugal
Sherlock set out to change how people sell their homes in Portugal: online, for a fixed fee of €3,999 instead of the usual commission. A business that rare in its market needed a brand to match, so Senna Studio created an identity that is bright, friendly and unmistakably different from a traditional estate agent.
The strategy
Selling a home is stressful, and estate agents rarely feel on your side. Sherlock’s fixed fee was the big idea, so the brand had to make it feel trustworthy and easy: clear, upfront messaging, a friendly tone, and a look that tells people straight away this is something new.
The identity
A bold wordmark, a little house logo and a dog mascot (every good detective needs one) sit on a playful geometric pattern of buildings in coral, teal, mustard and navy. It works as hard on a shopfront as it does on posters, flyers and business cards.
What they said
What we delivered
FAQ’s
How do you brand a disruptive business in a traditional market?
Make it look nothing like the competition. Sherlock sells homes for a fixed fee in a market used to commission, so its brand is bright, playful and friendly, with a geometric house pattern and a dog mascot, to feel approachable and new rather than like another estate agent.
What does a brand identity for a property business include?
For Sherlock it included brand strategy, the wordmark and house logo, a dog mascot, a colour palette, a geometric building pattern, posters, flyers, business cards and shopfront graphics.
Can one brand work on a shopfront and online?
Yes, if it's designed as a system. Sherlock's bold colours and pattern scale from a street-level shop window to posters, flyers and social, so it's recognisable wherever people see it.
