The Cast
Brand strategy · Visual identity · Website
A brand and website for an agency that finds brands their place in culture
The Cast combines influencer marketing and PR, using data and creative storytelling to help brands find their place in a culture that has never moved faster. Senna Studio created its brand strategy, visual identity and website, giving the agency a presence as bold and current as the campaigns it runs.
The strategy
We started with what makes The Cast different: they understand their clients’ audiences and the culture they live in, then combine influencer marketing and PR to find a brand’s place within it. That positioning, and a confident, people-first tone of voice, shaped everything that followed.
The brand and website
The identity is a bold, condensed wordmark in deep green, orange and cream, strong enough for a billboard and simple enough for a hoodie. The website leads with the work, real campaigns and collaborations, so potential clients see what The Cast does within seconds.
What we delivered
FAQ’s
How do you brand a marketing or PR agency?
Make the brand do what the agency promises to do for clients. For The Cast that meant a bold, confident identity and a website that shows the work first: campaigns, collaborations and results, in a voice that feels as current as the culture they work in.
What does a brand strategy and website project include?
For The Cast it included brand strategy and positioning, the logo and its colourways, typography, a website design and build, and branded pieces such as merchandise.
Why should an agency website lead with case studies?
Because clients buy proof. The Cast's site puts real campaigns and collaborations front and centre, so a potential client can see what the agency does and who it works with within seconds.
