The Corporate Fox Society
Brand strategy · Visual identity · Website · Social
A brand and website for a private community of ambitious professional women
The Corporate Fox Society is a private community for ambitious professional women who want more than another LinkedIn connection: real relationships, honest advice and career growth. Senna Studio created its brand identity and website, giving the community a voice that feels as confident and considered as the women it’s built for.
The brand
The identity pairs an elegant, editorial serif wordmark with black, white and a single bright yellow highlight, so it feels polished enough for senior women and bold enough to stand out in a feed. Witty touches like “Still in meeting” give it a wink of humour without losing its edge.
The website
The website speaks straight to the women it’s for: why the community exists, what members get, upcoming events and how to apply. Bold headlines, striped graphic details and confident photography carry the brand through every page.
What we delivered
FAQ’s
How do you brand a private membership community?
Make it feel exclusive and worth belonging to before anyone joins. For The Corporate Fox Society we built an editorial identity, a confident tone of voice and a website that speaks directly to ambitious professional women, so the right members recognise themselves straight away.
What does a brand and website for a membership community include?
For The Corporate Fox Society it included brand strategy, the logo and wordmark, colour and typography, tone of voice, the website, social media templates and branded pieces such as business cards and merchandise.
Can a brand feel both professional and playful?
Yes. The Corporate Fox Society pairs an elegant serif wordmark and black and white with a bright yellow highlight and witty lines like “Still in meeting”, so it feels polished enough for senior women and warm enough to want to join.
