Privacy policy

Last updated: 12 November 2026

This policy explains what personal information Senna Studio collects, why, how long we keep it, who we share it with, and the rights you have over it. We keep it as short and plain as we can.

Who we are

Senna Studio LTD is a company registered in England and Wales, company number 14225684, with its registered office at Stablehurst, Burton Street, Dorset, DT10 1JJ. We are the controller of the personal information described here. For anything about your data, email hello@amyilic.com.

What we collect

• When you contact us: the details you give in our contact form or by email, such as your name, email address, website, how you found us and what you tell us about your business.
• When you book a call: your name, email address, the time you choose and any answers you give in the booking form.
• When you join our newsletter: your name and email address, and whether you open or click our emails.
• When you become a client: your contact and business details, project content and files you share with us, and the information needed to invoice you and take payment.
• When you visit the website: standard technical information your browser sends, such as your IP address and browser type, which our hosting provider uses to deliver the site and keep it secure.

Why we use it, and our lawful basis

• To reply to enquiries and booked calls: our legitimate interest in responding to people who contact us.
• To deliver your project and manage your account: to perform our contract with you, or to take steps at your request before entering one.
• To send our newsletter: your consent, which you can withdraw at any time using the unsubscribe link in every email.
• To keep invoices and accounting records: our legal obligations under UK tax and company law.
• To keep the website running and secure: our legitimate interest in a safe, working website.

We never sell your information, and we don't use it for automated decision-making or profiling.

Who we share it with

We use a small number of trusted providers to run the studio. They process your information only on our instructions:

• Google Workspace: email and documents
• FormSubmit: delivers contact form messages to our inbox
• Calendly: call bookings
• Flodesk: our newsletter
• Stripe and our bank: taking payments
• Our invoicing and project management tools: running client projects
• Cloudflare: hosts this website
• Google Fonts and Behold: load the fonts and our Instagram feed on this website, which means they receive your IP address

Some of these providers are based in, or store data in, the United States. Where that happens, the transfer is protected by the UK–US data bridge or by the UK's approved contract clauses.

We may also share information if the law requires it, or with professional advisers such as our accountant.

How long we keep it

• Enquiries that don't become projects: up to 2 years, then deleted.
• Client records, contracts and invoices: 6 years after the end of the tax year they relate to, as UK law requires.
• Newsletter: until you unsubscribe.

Cookies

This website does not set any cookies of its own and does not use advertising or tracking cookies. If you click through to Calendly, Instagram or another site, that site may set its own cookies under its own policy.

Your rights

Under UK data protection law you have the right to ask for a copy of your information, to have it corrected or deleted, to restrict or object to how we use it, to ask for it in a portable format, and to withdraw consent at any time. To use any of these rights, email hello@amyilic.com. We'll reply within one month.

If you're unhappy with how we've handled your information, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

Changes to this policy

We'll update this page if anything changes, with the date at the top.