— Emma + Vici, Wild Heart Retreat“It was so much more than just designing something…”
“I would describe Amy as thoughtful, deeply professional, and genuinely invested in understanding who her clients are before she designs anything. It never felt like working with ‘just’ a designer, it felt like working with someone who took the time to truly get our vision and translate it into something authentic.”
Wild Heart Retreat
Brand identity · Icon set · Social media toolkit
A brand and social toolkit for a retreat where young women connect, move and explore
Wild Heart Retreat is a getaway for young women to connect, move their bodies, do pilates, go hiking and simply spend time together. Founders Emma and Vici came to Senna Studio for a brand that felt as free and grounded as the retreat itself, and a social toolkit to launch it and fill every spot.
The brand
The identity is built from a set of hand-drawn symbols, a swirl, waves, the sun, a sprout, a flame, mountains, that capture the retreat’s mix of movement, nature and connection. Warm yellows, deep forest tones and soft pinks keep it earthy and joyful, with mountain photography doing the rest.
The social toolkit
To launch the retreat, we designed a full set of social templates: inspiration posts, location and date announcements, “apply now” posts and spots-remaining updates, so Emma and Vici could tell the story from first teaser to sold out and stay on brand themselves.
What they said
— Emma + Vici, Wild Heart Retreat“Everything was clearly wrapped up and easy to take over…”
“What we loved was how clear and structured the start was. The explainer video really got us curious and hooked right away. The handover at the end was excellent too, everything was clearly wrapped up and easy to take over. It felt like working with someone who took the time to truly get our vision.”
— Emma + Vici, Wild Heart Retreat“Amy truly understood our vision & mission…”
“One of our biggest ‘aha’ moments was realising that this process is so much more than just designing something. Amy truly understood our vision and mission. She didn’t just create visuals, she translated who we are into something we could actually see and feel. That was the moment we understood the real value of working with a brand studio, rather than just putting together a logo ourselves.”
— Emma + Vici, Wild Heart Retreat“A real sense of clarity and confidence in how we communicate.”
“We come across as far more professional now, whether it’s to potential partners or to people considering joining a retreat. On a personal level, going through this process gave us much more clarity about our ‘why’, why we do these retreats in the first place, and a real sense of pride in what we’ve built.”
— Emma + Vici, Wild Heart Retreat“She gets your vision and turns it into something real.”
“We would recommend Amy 100%. She’s professional, fast, and truly understands what a brand wants to present, without you having to explain every little detail. She reads your words better than you could express them yourself. If you want someone who gets your vision and turns it into something real, she’s the one to work with.”
— Emma + Vici, Wild Heart Retreat“Amy put all of that into the most beautiful and authentic brand.”
“Her organisation, her creativity, her personality, everything was just so on point… We can definitely recommend her work.”
What we delivered
FAQ’s
How do you brand a wellness retreat?
Start with how it should feel to be there. For Wild Heart Retreat we built an earthy, adventurous identity of hand-drawn symbols, warm colours and mountain photography, so every post and poster feels like an invitation to slow down, move and connect outdoors.
What does a retreat brand identity include?
For Wild Heart Retreat it included the logo, a set of hand-drawn icons, colour and typography, posters, and a full social media toolkit of post, story and announcement templates for launching the retreat and filling spots.
How do you use social media to sell a retreat?
Plan the story from first teaser to sold out. Wild Heart Retreat's templates cover inspiration posts, location and date announcements, “apply now” posts and spots-remaining updates, so the founders can run the launch themselves and stay on brand.
