— Lucy Pearce, Outfront Designs“I loved the speed of the early visuals, which sold me the vision…”
“I had been awarded a grant to take my business to the next level. It and I had outgrown its homegrown aesthetic and knew it could be more. The Senna Studio website drew me in, and I loved the speed of the early visuals, which sold me the vision. I’m very happy with the outcome!”
Outfront Designs
Rebrand · Visual identity · Website
A rebrand and website for an East London garden designer
Outfront Designs creates considered, welcoming gardens for people in East London, from full garden design to planting and seasonal window boxes. Founder Lucy Pearce had been awarded a grant to take the business to the next level and had outgrown its homegrown look. Senna Studio gave it a richer, more confident brand and a website to match the quality of her gardens.
The rebrand
Lucy knew the business needed a richer tone to look less timid. We kept its gentle, natural spirit and gave it confidence: a refined serif wordmark and botanical mark, with deep burgundy, blush pink, cream and forest green drawn from the gardens themselves.
The website
The website lets the gardens do the talking, with generous photography, a clear guide to garden design, planting design and seasonal window boxes, Lucy’s story and an easy way to get in touch.
What she said
— Lucy Pearce, Outfront Designs“Senna Studio is strong on aesthetics and brand voice. Go for it!”
“I realised my garden design business needed a richer tone in the palette to make it look less timid!”
What we delivered
FAQ’s
How do you rebrand a small business that has outgrown its look?
Keep what people already love and give it confidence. Outfront Designs had outgrown its homegrown aesthetic, so we kept its gentle, natural feel and added a richer palette of burgundy, blush and forest green, so the brand stopped looking timid and started matching the quality of the work.
What should a garden designer's website include?
Beautiful photography of real gardens, a clear list of services, the designer's story and an easy way to get in touch. Outfront Designs' site shows its gardens, explains its garden design, planting and window box services, and makes enquiring simple.
How quickly do you share early design ideas?
Early. Lucy told us the speed of the early visuals sold her the vision. Seeing direction quickly helps you make decisions with confidence before anything is final.
