— Becca Vord, Pupsi Home“She honestly took everything out of my mind and put it into the website.”
“When I first opened my business, I tried to make my own website on Squarespace and I just got completely lost… We went through my brand, she got to know me inside and out… It was just a brilliant starting point for me and I’m thrilled.”
Pupsi Home
Brand strategy · Brand identity · Website design + build
A brand and website for a virtual interior design studio
Pupsi Home is virtual interior design for the women doing it all: working, parenting, building a life, and wanting a home that finally feels finished. No big budget, no showhome vibes. Founder Becca had tried to build her own website on Squarespace and got lost, so over two months, plus a month of launch support, Senna Studio found her positioning, created her brand and built a website as warm and lived-in as the homes she designs.
The strategy
Becca first pictured herself as an umbrella interior designer, offering a bit of everything. Working through her brand together, we found what made her different: a fully virtual interior design studio. That one decision keeps her service accessible, flexible and built for real lives. No luxury showroom. No need to gut your house.
The brand
Pupsi Home is about relaxed, lived-in beauty, so the identity is soft and personal. The palette pairs AGA Blue with Cocoa Clay, the typography is confident but soft, and hand-drawn line illustrations of bows, chairs and lamps feel like Becca’s own sketchbook. A round wavy-edged logo and monogram finish the set.
The website
Instead of a traditional portfolio, the site shows Becca’s client collages, so visitors see exactly how she works. It sets out her virtual design packages clearly, from a quick styling refresh to a full bespoke design, and makes room for a blog and The Pupsi Edit, her weekly inspiration station on Substack. She can keep it all up to date herself.
What she said
What we delivered
FAQ’s
What should an interior designer's website include?
Clear design packages, your story and real examples of your work. Pupsi Home's site shows Becca's client collages instead of a traditional portfolio, sets out her virtual design packages, and links to her blog and Substack, so clients can choose the right level of help with confidence.
Can you help if I've tried to build my own website and got stuck?
Yes. Becca started out trying to build her own site on Squarespace and got lost. We worked through her brand together, then designed and built the website for her, with support afterwards so she can keep it up to date.
What does a brand identity for an interior design business include?
For Pupsi Home it started with positioning, then a wordmark and round logo, a monogram, an AGA Blue and Cocoa Clay palette, soft typography, hand-drawn line illustrations, Substack and social templates, and the website design and build.
How long does a brand and website project take?
Pupsi Home took two months from strategy to finished website, followed by a month of launch and offboarding support so Becca felt confident running the site herself.
