Poster & Art
Brand identity · Shopify website design · Social templates
A playful brand and Shopify website design for an online wall art shop
Poster & Art sells handpicked prints and posters, with one simple promise: art from our walls to yours. Senna Studio created a bold, joyful brand built around a characterful ampersand, designed the Shopify website, and made social templates, so choosing wall art feels as fun as hanging it.
The client
Poster & Art is an online shop for wall art, with a carefully chosen collection of prints and posters for people who want their homes to feel personal. Every piece is picked by hand, so the shop is as much about taste and curation as it is about the art itself.
The brief
Online print shops can all start to look the same. Poster & Art needed a brand with real personality, something warm, bright and a little bit playful, that would stand out in a busy market and frame every print beautifully without competing with it.
The brand
The ampersand is the hero: a curvy, characterful & that links poster and art and works on its own as a mark. It sits in a clean wordmark and a P&A monogram, with a palette of plum, cobalt, blush pink, cream, mustard and deep chocolate. Candy stripes, like a gallery awning, frame prints and posts, and an elegant serif keeps it stylish.
The website
We designed the Shopify site, and the build was handled separately. The home page opens with “Handpicked art from our walls to yours” and puts the prints front and centre. The shopping experience had to be spot on: customers choose between sizes, print materials such as paper and canvas, and frame colours and finishes, so we designed those choices to be clear, visual and easy to compare, on desktop and phone. We also designed Instagram templates, from new arrivals to tips for choosing wall art, so the shop can post on brand every week.
What we delivered
FAQ’s
How do you brand an online art or print shop?
Give it a personality that frames the art without competing with it. For Poster & Art we built the brand around a characterful ampersand, a bright palette and candy stripes, then kept the website clean so every print gets the spotlight.
How do you design a Shopify store with lots of product options?
Big, clear images of the prints and product options that are easy to understand. On Poster & Art's Shopify design, customers pick a size, a print material such as paper or canvas, and a frame colour and finish, and every choice is laid out clearly so buying feels simple.
Why design social media templates with a brand?
So the shop can post often and still look consistent. We designed Poster & Art Instagram templates for new arrivals, seasonal picks and styling tips, all in the same colours, type and stripes as the website.
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Like what you see?
"She is artistic, logical and can really bring your vision to life in her unique way. It all came together in a week. The templates and process were so supportive."
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