— Daniel Akintunde, Chazon“Amy’s ability to listen, understand and draw out what was…”
“…inside me is what drew me to working with her.”
Chazon
Brand identity · Website design + build
A brand and website for free career mentoring and financial education
Chazon offers free career mentoring and financial education for students and young professionals in the UK. Its promise is simple: get the job, build the wealth, pay it forward. Founder Daniel Akintunde came to Senna Studio with a clear sense of purpose, and we created a warm, ambitious brand and a website that speaks to young people, partners and donors at the same time.
The client
Chazon helps young people build their careers and financial foundations through one-to-one mentoring on career and money, from applications and interviews to first-salary decisions. It works with universities, employers and charities, and encourages every mentee to use their progress to create opportunities for others. That giving back goes beyond the UK: through Chazon Scholars, it supports a school in Nigeria, helping disadvantaged young people access essential learning resources and funding the education of four students as a pilot scholarship programme.
The brief
Chazon needed to speak to very different people at once: young people who need to trust that the help is real and free, and the universities, employers, charities and donors who make it possible. The brand had to feel warm and ambitious, never corporate.
What he said
— Daniel Akintunde, Chazon“The website has landed really well…”
“Feedback from users has been overwhelmingly positive. I’m currently mentoring 15–20 people who’ve come through the platform directly. It’s given me much more clarity on the process of getting a student ready for employment and a young worker ready to manage their finances.”
The brand
“Get the job. Build the wealth. Pay it forward.” sums up the mission, so the brand gives it room to breathe. An elegant serif and a confident deep orange, paired with forest green and soft cream, feel grown-up and optimistic. Arched photo frames and calm sea imagery add warmth and a sense of a longer journey.
The website
The site gives each audience its own path, with three ways to get involved for mentees, partners and charities, each with a clear next step. A simple mentoring process, the founder’s story, the Chazon Scholars work in Nigeria, testimonials, FAQs and an easy contact form make it straightforward to apply, partner or give.
— Daniel Akintunde, Chazon“It’s worth the time and investment working with Senna Studio…”
“Especially if you’re doing work with purpose. Thank you Amy, you’ve brought my vision to life.”
— Daniel Akintunde, Chazon“Actually writing this from Gatwick, on my way to Nigeria…”
“…to visit a school Chazon is supporting. We’ve just set up a scholarship programme and are funding the education of four of their students as a pilot.”
What we delivered
FAQ’s
What should a mentoring programme website include?
A clear promise, a simple way to apply and proof that it works. Chazon's site explains its free mentoring in one line, sets out the mentoring process step by step, introduces the founder, shares testimonials and answers common questions before the contact form.
How do you design a website for several different audiences?
Give each one its own path. Chazon's home page offers three ways to get involved, for mentees, for universities and employers, and for charities, each with its own explanation and call to action.
How do you make a non-profit brand feel ambitious?
Pair warmth with confidence. Chazon uses an elegant serif, a bold deep orange and a forest green with a clear, hopeful line, Get the job. Build the wealth. Pay it forward., so it feels like a step up rather than a hand-out.
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"She is artistic, logical and can really bring your vision to life in her unique way. It all came together in a week. The templates and process were so supportive."
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