— George Rabanal, Auvry“She showed us where Auvry belonged in the world of luxury services, not just where we were at the time.”
“She didn’t just hand us a proposal. She provided us a vision… It felt like we were having a sit-down with a coach or a strategic partner, rather than hiring a branding studio.”
Auvry
Brand strategy · Brand identity · Website design + build
A brand and website for an integrated luxury travel company
Auvry coordinates air, ground and complex travel logistics as one system for high-net-worth clients and the people who look after them. Founders George and Jose came to Senna Studio thinking they needed a new website. What they really needed was a rethink of their brand, so we gave them both: a clear place in the world of luxury services, and a brand and website that carry it with quiet precision.
The client
Auvry handles executive ground travel, private jet support, global travel management and lifestyle concierge. Its clients are executive assistants, private equity firms, ultra-high-net-worth individuals and flight operations teams: people for whom travel simply has to work.
The brief
The service was excellent, but the brand hadn’t caught up with it. George and Jose wanted to show where Auvry belonged, not just where it was at the time, and to explain an integrated service in a way that busy assistants and operations teams would understand at a glance.
What he said
— George Rabanal, Auvry“Amy and her team consistently delivered ahead of schedule…”
“…communicated beautifully and made the entire experience exciting from start to finish.”
— George Rabanal, Auvry“Delaying the decision to work with Senna Studio is probably going to delay your growth.”
“I wholeheartedly provide full backing to anybody that is considering working with Senna to just say yes.”
— George Rabanal, Auvry“Amy and her team transformed not just our website…”
“…but truthfully the way that we saw ourselves as a company. Jose and I both grew through the process as founders.”
— George Rabanal, Auvry“We thought we needed a new website…”
“But the reality is what we needed was a complete rethinking of our brand.”
— George Rabanal, Auvry“The level of guidance and intentionality throughout the whole process was incredible.”
— George Rabanal, Auvry“Our brand and website have become the central mission hub for our business.”
“It clearly communicates who we are, what we stand for, and how we serve our clients. It’s something that we’re genuinely proud of.”
The brand
We built the brand around one idea: one integrated system, with no handovers and no gaps. A wide, architectural AUVRY wordmark and a sharp A monogram sit on deep charcoal and warm stone, lifted by touches of copper light. It carries through business cards, brochures, a leather keyring and uniforms, so every touchpoint feels as calm and considered as the service.
The website
The site opens with “Integrated travel, managed with quiet precision.” It explains each service clearly, shows how air, ground and concierge connect, and speaks directly to the assistants and operations teams who book travel. The budget and package gave us time to make the user experience truly custom and intentional, and unexpected where it made sense. The navigation is bespoke and luxurious but quiet, never shouting, and the events pages feel interactive and exciting, so visitors want to be part of them.
What we delivered
FAQ’s
How do you brand a luxury travel company?
Start with what makes the service different, then make every detail feel as calm as the experience. For Auvry that was one integrated system with no handovers, expressed through an architectural wordmark, an A monogram, a charcoal and stone palette and a website that explains each service simply.
Do I need a new website or a rebrand?
Often both. Auvry came to us for a website, but the real issue was that the brand no longer matched the business. We started with positioning, then built the identity and the website on top of it, so the new site had something clear to say.
Who is a luxury travel management website for?
The people who book the travel. Auvry's site speaks to executive assistants, private equity firms, ultra-high-net-worth clients and flight operations teams, and shows how air, ground and concierge services connect.
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