— Chloe Cannon, Good Things Community“Firstly, she just got me.”
“There wasn’t any hard selling or pushing me in the wrong direction. She just listened to what I was saying, played some of it back to me and really got what I was talking about.”
Good Things Community
Strategy · Brand refresh · Website design + build · Substack · Instagram
Strategy, a clearer brand and a website for a women’s wellbeing community
Good Things Community is a safe, comforting space for women who want to belong to a community and enjoy wellbeing events and coaching. Founder Chloe Cannon had carried the idea for years but felt stuck. Senna Studio shaped the strategy, made her existing brand clearer, designed and built the website, set up her Substack and managed her Instagram.
The client
Good Things grew from Chloe’s own story of rebuilding her life and career, so it was never just a business idea. She wanted to create somewhere warm and safe for women to come together, through wellbeing events, coaching and a community that feels like coming home.
The brief
Chloe had the vision but didn’t know where to start with the strategy, the branding or the digital side. She already had a logo she loved, so rather than redesign it, we made the brand clearer: refining the colours that had felt flat and shaping how it all tells her story, then built everything she needed to launch.
What she said
The strategy + brand
We started by listening, then played Chloe’s ideas back to her and helped her choose what to focus on. Her logo stayed, but we refreshed the palette into soft blush, mauve and warm neutrals, with gentle imagery of sea, grasses and wildflowers, so the brand finally felt as comforting as the community she wanted to build.
The website + channels
The website welcomes women with “Come here, we got you” and makes it easy to explore events and coaching, read Chloe’s story and get in touch. Beyond the site, we set up her Substack for regular letters and managed her Instagram, so the community had places to grow from day one.
— Chloe Cannon, Good Things Community“I couldn’t be happier with my website and branding.”
“It’s really given me that push into the next stage of what I’m doing, and I’m going to keep working with Amy. There’s so much more I want to do.”
— Chloe Cannon, Good Things Community“Amy was a creative and guiding hand…”
“I would highly recommend her services to anyone like me who has got a vision and a passion and a project, but just doesn’t know where to start when it comes to the creativity, the branding and the website.”
What we delivered
FAQ’s
Can you refresh my brand without changing my logo?
Yes. Chloe already had a logo she loved, so we kept it and made the brand around it clearer instead, refreshing colours that had felt flat and choosing imagery that tells her story.
I have a vision but don't know where to start. Can you help?
That's exactly where Good Things Community began. We listened, helped Chloe decide what to focus on first, and then handled the strategy, the brand refresh, the website, her Substack and her Instagram.
Do you help with Substack and Instagram as well as websites?
Yes. For Good Things Community we set up Substack for regular letters and managed Instagram alongside the website, so the community had places to grow from launch.
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