— Lucy Pearce, Walk Talk Draw“I loved the speed of the early visuals, which sold me the vision.”
“I had been awarded a grant to take my business to the next level. It and I had outgrown its homegrown aesthetic and knew it could be more. The Senna Studio website drew me in… I’m very happy with the outcome!”
Walk Talk Draw
Brand identity · Website design + build · Social templates
A fresh brand and website for guided walks with a difference
Walk Talk Draw runs guided sessions in planted public spaces across East London, where small groups walk, talk about plants and draw with a professional artist. Founder Lucy Pearce had been awarded a grant to take the business to the next level, and it had outgrown its homegrown look. Senna Studio gave it a brand, and designed and built a website, as calm and curious as the sessions themselves.
The client
Lucy is a planting and garden designer with a special interest in the beauty and joy of everyday encounters with plants. Walk Talk Draw sessions run in small, gently intimate groups of up to 15 people. You walk to see plants from different perspectives, talk as you move between spaces, and draw, guided by a professional artist. Sessions are open to individuals and can be booked by teams and organisations.
The brief
The business had grown, and its homegrown look no longer matched the quality of the experience. Lucy wanted a brand that could win the attention of organisations as well as individuals, while keeping the warmth and slowness that make the sessions special.
What she said
The brand
The wordmark is clean and open, and it also curves into a circle, like a path around a park, for stickers and smaller spaces. Fresh lime, sage and deep forest green come straight from the planting, and simple line drawings of people walking and sketching bring in the “draw” without overcomplicating it.
The website
The home page opens with “Step outside. Slow down. See differently.” and explains what to expect in plain, warm language. Separate routes for individuals and organisations make it easy to book a spot or enquire for a team, and the site introduces Lucy and the artists, with a simple contact page and Instagram templates to keep sharing the sessions.
What we delivered
FAQ’s
What is Walk Talk Draw?
Walk Talk Draw runs guided sessions in planted public spaces across East London. Small groups of up to 15 walk to see plants from different perspectives, talk as they move between spaces, and draw with a professional artist. Sessions are open to individuals and available to book for teams and organisations.
When is it time to rebrand a small business?
When the business has grown past its look. Walk Talk Draw had outgrown its homegrown aesthetic after winning a grant to grow, so a professional brand and website helped it reach organisations as well as individuals.
How do you design a website for individuals and teams?
Give each its own clear route. Walk Talk Draw's site has separate options for individuals and organisations, with a Book your spot button for one and an Enquire for your team button for the other.
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Like what you see?
"She is artistic, logical and can really bring your vision to life in her unique way. It all came together in a week. The templates and process were so supportive."
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