— Claire Baker, Cycle Coach School“Amy helped me to get really clear on what the school is…”
“…and she helped me to answer some questions that I’ve been reflecting on for quite some time around the distinction between my own business and this school that’s growing and flourishing. Amy was very honest with me and offered some excellent reflections that have helped clarify our brand, who we are and what we do.”
Cycle Coach School
Brand clarity · Website design + build
A structured brand and website for a thriving menstrual cycle coaching school
Cycle Coach School trains and certifies menstrual cycle coaches. Founder Claire Baker came to Senna Studio with a very successful business and a gorgeous community, but she had never put much thought into her online presence. We gave the school a website that finally matches the community behind it, and builds trust with people who are discovering it for the first time.
The client
Cycle Coach School offers online facilitator training and certification for people who want to become menstrual cycle coaches. Its students, faculty and graduates form a warm, thriving community, and its certified coaches go on to work with clients of their own.
The brief
Claire loved her logo and wanted to keep it. What the brand was missing was structure: a touch of masculinity to hold such feminine, personal work. Online, the school also needed to earn the trust of a cold audience who had never heard of it, which the old site wasn’t doing.
What she said
The brand
We kept Claire’s logo and built a stronger frame around it. Thick black borders, square shapes and a structured, gridded layout bring the masculine structure she was after, and they hold the soft, feminine images and warm reds and pinks of her world. The result feels grounded and professional without losing any of its heart.
The website
The site is built to win the trust of people meeting the school for the first time. It shows the practitioners who guest teach on the course, past participants and their testimonials, why to choose the school and how to apply, plus a directory to find a certified Cycle Coach. The community was always gorgeous; now the website matches it.
— Claire Baker, Cycle Coach School“I was just blown away, again, not only with the website but with…”
“…the care and love that I felt Amy poured into it, and the presence. It was so great having a designer for the month, that we worked together and the communications back and forth were easy. I felt held by Amy and I really felt like she took the time to understand what it is that we’re trying to do at Cycle Coach School and help to bring it to life.”
What we delivered
FAQ’s
How do you build trust with a cold audience on a website?
Show the proof. Cycle Coach School's site introduces the practitioners who guest teach, features past participants and their testimonials, explains why to choose the school and makes applying simple, so new visitors can see it is established and loved.
Can you improve my brand without changing my logo?
Yes. Claire loved her logo, so we kept it and gave the brand a stronger structure around it, with thick black borders, square shapes and a gridded layout that hold the softer imagery and colours.
What should a coaching school or certification website include?
Who the school is for, who teaches, what graduates say, how to apply and how to find a certified coach. Cycle Coach School's site covers each of these, so it works for future students and for clients looking for a coach.
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