CYCLE COACH SCHOOL BY CLAIRE BAKER
Online facilitator training & certification
CYCLE COACH SCOOL WEBSITE
Claire wanted the website and brand to be a masculine container for her very feminine work. She didn’t see many examples of websites she loved in the well-being space. Challenge accepted!
WE CREATED MAGIC.
I was delighted to get a message from Claire booking my first spot available after maternity leave.
She came to me needing a rebrand and website for her facilitator training, CYCLE COACH SCHOOL.
I start my process with a brand workshop, asking all the important questions so i can lay the foundations.
From there I understand her mission and why, her values, the future vision of her school, her ideal client. Her struggles and wins.
I make a brand book collating all of that imformation which is a massive asset to any business.
Claire had an existing brand, so i refined the logo (we went back to an original logo she herself created in her early days which represented the essence of what she wanted to express), refined the colour palette and how it was used and changed the fonts. I stylised the photos so they had a thick charcoal border which was the iconic styling throughout that held that feminine current alongside the simple clean typography.
MASCULINE CONTAINER
FEMININE CURRENT
“It was so great having a designer for the month, that we worked together and the communications back and forth were easy. I felt held by Amy and I really felt like she took the time to understand what it is that we’re trying to do at Cycle Coach School and help to bring it to life.”
We also did a couple of Design days after in preparation for her launch. I made a bunch of on-brand Instagram templates, a welcome ebook for her students, email headers and more.
Every time a client chooses me, I do a massive internal and external happy dance. I never take it lightly that someone has chosen to invest in me, but more importantly, invest in themselves!
If you feel it is time to rebrand, up-level, show up and stand proud behind your work and you feel a tickle to work with me. Let’s have a zoom tea and chat!
“Amy helped me to get really clear on what the school is and she helped me to answer some questions that I’ve been reflecting on for quite some time around the distinction between my own business and this school that’s growing and flourishing.
That was incredibly helpful for me and Amy was very honest with me and offered some excellent reflections that have helped clarify our brand, who we are and what we do. I was just blown away, again, not only with the website, but with the care, and love that I felt like Amy poured into it and the presence.”